SEO is a key element of digital marketing, and many people are exploring various technical strategies to enhance their website's visibility. However, during the process of trying out different tools and strategies, there is often a lack of validation regarding how effectively these tools track data. I have faced this issue myself.
This led me to realize the necessity of clearly understanding the scope and characteristics of each tool. Therefore, I decided to conduct this test and share the results through my blog.
Why is Effective Tracking of SEO Tools Important?
SEO tools are essential not only for improving search rankings but also for accurately measuring and analyzing a website's performance. The success of search engine optimization ultimately depends on data analysis. Thus, understanding the tracking capabilities offered by each tool is a crucial first step in establishing an effective SEO strategy. Feel free to adjust any part to better fit your style or focus!
Test Link
Test SEO tools
Google Search Console
Bing webmaster
Naver Search Advisor
Test Progress
Setting the Context: To verify whether each SEO tool correctly accesses the website and recognizes data, I set up various scenarios and conducted tests.
User Management: To ensure clear user management for the test page, I used each tool to submit indexing requests. To limit additional user visits, I did not create separate posts or perform any extra tasks.
Step-by-Step Testing: For precise tracking, I focused on testing one method at a time each day. This approach allowed for a more accurate comparison of each tool's performance.
Progress
**Search by Google **
How we test
Date: 23/OCT
Test Way: Try to click 5 times (Using the search operator "site:")
Using "Chrome"
To prevent immediate abandonment, keep the website for less than 5 seconds and trigger an event
**Search by Naver**
How we test
Date: 16/OCT
Test Way: Try to click 5 times (Using the search operator "site:")
Using "Chrome"
To prevent immediate abandonment, keep the website for less than 5 seconds and trigger an event
Due to a mistake, 1 out of 5 times of refreshing, 1 time of entering URL in Chrome address bar and accessing by inputting it once
**Search by Bing**
I completed the index request and url submission, but it is not indexed or displayed in search on Bing.
**Access from Instagram**
Determine whether SEO tools are used based on homepage access through the URL registered on Instagram
How we test
Date: 17/OCT
Test Way: Try to click 5 times (Reflecting the characteristics of Instagram, access is mainly through mobile devices)
Enter through the official Instagram account URL → Exit the page again and move
To prevent immediate abandonment, keep the website for less than 5 seconds and trigger an event
Unable to recognize URL in post or comment
Accessed 4 times via mobile, it was confirmed that it was entered via built-in browser
Proceeded once via PC (moved to browser chrome) and went to the link below(https://tjrwjdgus22590030.imweb.me/?fbclid=PAZXh0bgNhZW0CMTEAAaaNjAAMuiJ5ejT8ER8D6l_4TEUJygXTHBQoBSctevTkmiTlgsRVrYqtEm4_aem_nyzHsGj7rgMlsN6uCGN6DA)
**Access from Messenger(Kakaotalk)**
When you click on a URL shared via KakaoTalk Messenger
How we test
Date: 22/OCT
Test Way: Try to click 5 times (Mobile access reflecting messenger features)
A total of 5 times via mobile (it was confirmed that accessing the content would lead to the built-in browser)
To prevent immediate abandonment, keep the website for less than 5 seconds and trigger an event
**Access from LinkedIn**
Get a count of clicks on links entered via LinkedIn comments
How we test
Date: 18/OCT
Test Way: Try to click 5 times (Using the search operator "site:")
Using "Chrome"
To prevent immediate abandonment, keep the website for less than 5 seconds and trigger an event
To prevent unnecessary traffic, the link will be deleted immediately.
**Access from Email(KaKao Mail)**
Check the number of times a link is sent via email
How we test
Date: 21/OCT
Test Way: Try to click 5 times (Using the search operator "site:")
Using "Chrome"
To prevent immediate abandonment, keep the website for less than 5 seconds and trigger an event
Conclusion
Google Search Console | Bing Webmaster | Naver Advisor |
 |  |  |
During the testing period, data was recorded in Google Search Console only on October 23rd. On that day, there were a total of 5 visits through Google search, which were logged in a way that counted multiple visits from the same user as separate entries. This made it challenging to accurately gauge the number of unique user visits. | During the testing period, no data was recorded in Bing Webmaster Tools. I checked the indexing status through actual search operators, but no results appeared. This suggests that it may require more time and effort compared to other search engines, highlighting the necessity of active users and content engagement. | On October 16th, traffic was recorded in Naver Advisor during the entire testing period. On this day, I made a total of 5 attempts, but only 1 was successfully logged. This suggests that when using the same computer and browser, visits are likely tracked on a per-user basis. |
Based on the results, here’s the translated content for your blog post: From these results, it became clear that the free SEO tools provided by each search engine can only accurately capture metrics generated within that specific search engine. This test reinforced my belief that utilizing a variety of popular SEO tools operating in different environments is essential, rather than relying on just one tool. It is particularly important to remember that Google’s SEO tools are based on clicks rather than user counts, which means the actual number of users may be lower than reported. On the other hand, Naver's SEO tools appeared to provide a clearer understanding of user counts. Even considering potential data loss, the figures shown by this tool can be predicted based on users visiting through Naver search, which I believe can significantly aid in SEO efforts. Finally, if there are many visitors coming from various platforms or if traffic fluctuates, it may be challenging to obtain clear metrics. In such cases, it became evident that analyzing diverse visitor data through UTM parameters via social media or email is essential. Feel free to adjust any parts to better fit your style or focus!
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