Meta (Facebook, Instagram) Advertising Tips “Is there anything that you have analyzed more thoroughly than this (Meta Ads)?”
✔️Test
*It was conducted in a total of three tests.
🅰️ Conclusion
Meta (Campaign) can have the most dramatic effect for mobile-friendly services (products).
'Advertising Optimization' should be carried out based on the advertisement.
Rather than relying on the 'confidence level' from A/B test results, manage your ads based on actual advertising experience and numbers.
If you're unsure of the best ad material and format during the initial ad setting, try setting up two ad sets, with three to six ads each.
Do you know that different types of CTRs?
The CPC of an image could be the most expensive!
Try using an ad format (design) that can show various designs and products at once.
The most effective way to improve ad performance is to turn 'OFF' in the 'Ad Set' rather than turning 'OFF' the 'Ad'. Turning 'OFF' the 'Ad' is also a good method for operation management.
As far as possible, use 'Advantage+Exposure' instead of 'Manual Exposure' for ad exposure locations.
❓ Curiosity?
You may have heard that creating many ads in Meta (Facebook) can yield better results. In fact, the maximum number of ads that can be created in an 'Ad Set' is up to 50 per Ad Set.
So, can we see the best results by creating 50 ads in one Ad Set? Meta (Facebook) recommends keeping the number of ads for ad performance to six or less. While an exact number is not given, it is generally recommended to set the number of ads to six or less, and any more than that would make little difference.
Based on the above, we conducted a test to see how much difference can be made if we proceed with a difference in the number of 'creative (ads)'. Also, based on the results, we tested and analyzed variables related to associated parts, so we recommend it as a reference for those who operate Meta (Facebook) ads.
💻Learn more about the conclusion!
Meta (Campaign) is expected to have the most dramatic effect for mobile-friendly services (products).
‘Optimization’ try to be conducted based on the ads.
Please operate ads based on actual ad experience and numbers, rather than understanding the 'confidence' that comes from ‘A/B test’ results.
If you don't know the best ad material and format from Meat Business Manager, try setting 2 ad sets, 3 to 6 ads in each set.
Do you know that CTR types are different?
Are you monitoring ads in real time?
Consider using ad formats (designs) that can showcase various designs and products at once.
Image CPC can also be the most expensive!
The best way to improve ad performance metrics is to turn off ads at the ‘ad set’ level rather than turning off individual ads, which is more efficient, although turning off individual ads is also a good method for operational management.
For ad placement, use ‘Advantage+ Placement’ rather than ‘Manual Placement.’
Comentarios