[Essential Guide] How to Build a Well-Exposed Website
- Jeong Hyeon
- Mar 10
- 6 min read
Updated: Mar 10
When creating a website, considering SEO (Search Engine Optimization) is crucial. A website should not only look good but also be structured so that search engines can easily find and display it in search results. By optimizing your site for search engines, you can attract more visitors naturally without relying on paid ads.
Would you prefer to bring in visitors through advertising, or would you rather let search engines organically drive traffic to your site? Applying SEO techniques increases your chances of ranking higher in search results, leading to long-term, steady visitor growth.
Below are essential steps to ensure your website gets better exposure in search results.
1. Choosing the Right Domain & URL Structure
Your website’s domain is like its digital address. A well-structured, easy-to-read domain makes it easier for search engines and users to recognize your website.
✅ Best Practices:
Choose a short and clear domain (e.g., www.bestmarketing.com)
Use all lowercase letters in URLs (e.g., bestmarketing.com/seo-tips ✅, bestmarketing.com/SEO_Tips ❌)
Use hyphens (-) to separate words (e.g., bestmarketing.com/best-seo-practices)
Make URLs descriptive and easy to understand (e.g., bestmarketing.com/page?id=1234 ❌ → bestmarketing.com/keyword-research-tools ✅)
Avoid using non-English characters in URLs (e.g., bestmarketing.com/한국어 ❌)
2. Mobile Optimization for Better Accessibility
Most people browse websites on their smartphones, so your website must be mobile-friendly. A site that doesn’t work well on mobile devices can lose visitors quickly.
✅ How to Optimize for Mobile:
Use Responsive Design to adjust layouts for all devices (PC, tablet, smartphone)
Optimize button sizes, fonts, and spacing for easy mobile navigation
Use Google Mobile-Friendly Test to check if your site works well on mobile
3. Improving Website Speed for a Better User Experience
A slow website frustrates visitors and increases the chance they will leave before the page even loads. Google research shows that:
If a page loads in 3 seconds instead of 1, visitors are 32% more likely to leave
If it takes 5 seconds to load, 90% of visitors may leave
53% of mobile users abandon a site if it takes longer than 3 seconds to load
✅ Ways to Make Your Website Faster:
Use Google PageSpeed Insights to check and improve your site speed
Optimize images (use .webp format and compress large files)
Enable caching to load pages faster for returning visitors
Reduce unnecessary HTTP requests to speed up page loading
🔗 Source: Google, "The Need for Mobile Speed"
4. Helping Search Engines Find & Show Your Website
Just because your website is live doesn’t mean it will automatically show up in search results. Search engines need to scan (crawl) and save (index) your website’s information. If your site isn’t optimized properly, it may not appear in search results at all.
✅ How to Ensure Your Website is Found:
Use a robots.txt file to guide search engines on which pages to scan
Create an XML Sitemap to help search engines understand your site structure
Set up Google Search Console to monitor search visibility
Use Internal Links to connect important pages within your site
Adjust meta robots tags (index, follow or noindex, nofollow) to control page visibility
5. Writing Content That Attracts More Visitors
Are you worried about what to post when creating a homepage? Search engines help people find the information they want. Therefore, it is important to write rich content on your homepage that includes keywords that search engines can understand. In simple terms, if you organize and provide content that visitors are curious about, search engines will recognize this and help more people visit your homepage. When writing such content, you should definitely check the following.
✅ How to Make Your Content More Discoverable:
Do Keyword Research (use tools like Google Keyword Planner, Ahrefs, SEMrush)
Include target keywords in titles, body text, URLs, and image descriptions (ALT tags)
Use Header Tags (H1, H2, H3) to organize content
Add videos, images, and charts to make your content easier to understand
6. Meta Tag Optimization
When creating a website, it’s important to help search engines (like Google) understand what your website is about. One of the best ways to do this is by using meta tags.
Meta tags are short pieces of information that describe your web pages. They look at meta tags to decide what your webpage is about and whether it should show up in search results.
Important Meta Tags ✅ Meta Title – The title that appears in search results.
This should be short and clear (between 50-60 characters).
It should include important keywords related to your website.
✅ Meta Description – A brief summary of the page.
This appears in search results under the title.
Keep it between 150-160 characters.
It should be engaging and include words that make people want to click your link.
✅ Image ALT Tags – Descriptions for images on your website.
Search engines cannot "see" images the way humans do.
ALT tags help search engines understand what the image is about.
This also improves accessibility for people using screen readers.
7. Internal & External Link Strategy
Another important factor in building a website is how you connect your pages using links. There are two types of links to consider:
1. Internal Links (Links inside your website)
🔹 These connect one page of your website to another page within your site. 🔹 They help visitors navigate your website easily. 🔹 They also help search engines understand which pages are most important.
For example, if you have a homepage and a blog page, adding a link from the homepage to the blog makes it easier for visitors (and search engines) to find your blog.
2. External Links (Links to other websites)
🔹 These are links from your website to another website. 🔹 Linking to trusted, high-quality websites can increase your site’s credibility. 🔹 Search engines view websites with relevant external links as more valuable.
🔴 Important Tip: Regularly check your website for broken links (links that don’t work and show a "404 Not Found" error). Broken links can hurt your website’s ranking in search results. By using internal and external links wisely, you can improve both the user experience and your website’s search engine ranking.
8. Website Security & HTTPS
Why is website security important?
When you create a website, you need to make sure that it’s safe for visitors. If your website isn’t secure, hackers can steal information, and users may not trust your site.
Search engines also prefer secure websites. If your website isn’t secure, Google may show a warning saying "This site is not safe," which can scare away visitors.
What is HTTPS?
🔹 HTTPS (HyperText Transfer Protocol Secure) is a secure version of HTTP.🔹 It encrypts (protects) the data exchanged between your website and visitors.🔹 This prevents hackers from stealing information.
9. Social Media & Sharing Optimization
After building a website, you need people to visit it. One of the easiest ways to bring visitors to your website is by sharing it on social media.
Think about how you find new websites—many people discover them through Facebook, Instagram, or Twitter (X). If you share your website on social media, more people can click on your link and visit your site.
How to optimize your website for social media
🔹 Open Graph (OG) Tags & Twitter (X) Tags
These tags control how your website looks when shared on social media.
They ensure that an attractive image, title, and description appear when someone shares your website.
🔹 If you don’t optimize these tags, your website might appear without an image or with an unclear description, which can reduce clicks.
By using social media effectively, you can get free traffic to your website and improve your search rankings.
10. Google Search Console & Google Analytics
After launching your website, you’ll probably wonder:
How many people are visiting my website?
Which pages are the most popular?
Where do my visitors come from?
You can find answers to all these questions using analytics tools. These tools help you understand what works well and what needs improvement.
Useful tools for tracking website performance
✅ Google Search Console – Helps check for SEO errors and how well your site is ranking in Google.
✅ Google Analytics – Shows details about visitors, traffic sources, and user behavior.
✅ Bing Webmaster Tools – Helps optimize your site for Bing.🔗 https://www.bing.com/webmasters
✅ Naver Search Advisor – Useful for improving visibility on Naver (a Korean search engine).🔗 https://searchadvisor.naver.com
By using these tools, you can track your progress and make data-driven improvements to your website.
When creating a website, SEO optimization is key to ensuring that people can find your site easily in search results. By following the tips in this guide—such as meta tags, internal/external links, security, social media, and analytics—you can build a website that attracts more visitors and ranks higher on Google.
Use this as a checklist and start optimizing your website today! 🚀
コメント